Website Marketing Services Video
Line Media offer website marketing services to small businesses, professionals and start-up companies in Windsor and Southwestern Ontario. We published this short video and extended blog post to highlight the various website marketing services available.
Website Marketing Services
– Search Marketing (SEM) (SEO)
– Email Marketing
– Digital Marketing
– Social Media Marketing
– Offline Marketing
Search Marketing (SEM) and (SEO)
Search Marketing is used to increase a websites page ranking on search engines such as Google and Bing. Search Engine Optimization (SEO) is a branch of Search Engine Marketing (SEM). The process involves formatting all web pages, images and Meta tags for improved website standings on Google, Bing and Yahoo. Search Marketing is the most effective way to promote a small business website.
Email marketing is a proven website marketing method used to drive customers to the company website. It is also ideal for blasting out special offers and holiday giveaways. Email Marketing is personal, effective and a great way to stay in touch with customers. It incorporates analytics so you can measure how many emails get received and opened. We can manage a complete email marketing campaign from concept to delivery. Before sending any emails it is important to understand and abide by Canada’s Anti-Spam Laws (CASL)
Digital Marketing enables small businesses to reach consumers at every online touch point. From the company website or blog to social media platforms such as Twitter, Instagram and Facebook. Every platform is an opportunity for your business to build awareness and improve sales. Furthermore online platforms offer small business in Windsor, Leamington, Tecumseh and LeSalle, a prime opportunity to engage customer and listen to their feedback. This feedback can be utilized to improve services and develop new products. Another opportunity that digital marketing presents is User Generated Content. This content is highly spreadable and ideal for improving sales when used wisely.
Social Media Marketing
Social Media Marketing empowers small business to communicate directly with customers. Social Media Marketing is ideal for small businesses in Windsor, Kingsville, Amherstburg, Essex and Lakeshore that connect to customers on an emotional level. Small Businesses that sell direct to consumers such as restaurants, hairdressers and florists etc. will all fair well on social media platforms with the proper strategies. However the majority of companies in the business-to-business (B2B) category will struggle to get a return from social media marketing. If you are selling B2B fear not, because there is still a social media marketing option called LinkedIn that could offer a decent return on investment. For all small businesses we recommend establishing a Google My Business page. Its Free and will make your company’s location a lot easier for customers to find through a Google search.
Video Marketing is still a huge marketing trend in 2017. If you have a story to tell then video is the ideal marketing solution for your business. Facebook, Instagram, Snapchat, and Youtube all offer viable video marketing options for small companies wanting to stand out from the crowd. Live interactive video events and webinars will attract customers and improve sales. Email, Instagram and Facebook marketing campaigns that incorporate video all see a much higher conversion rate. Video Marketing is a powerful tool that is easy for both new and loyal customers to consume and share.
Combining traditional offline marketing materials such as flyers, banners and posters with online marketing tools such as the company website or Facebook page etc. Will extend the reach of any marketing campaign! By directing customers to the company website you now have a great opportunity to request their names and email addresses through a website sign-up form. Additionally the company website will see an improvement in its Google rankings from the increased website visitor numbers. This holistic online and offline marketing approach is a specialty of ours. It insures that you get the maximum value form every marketing dollar spent.
If you would like to know more about any of the website marketing services listed above. Contact us for a free website marketing consultation. With 15 years of website marketing experience we can help you select the best marketing option for your business and objectives.