Reasons for commissioning a small business website in Windsor-Essex Ontario

Reasons for commissioning a small business website in Windsor-Essex, Ontario

There are many reasons for commissioning a small business website in Windsor-Essex. As a small business owner, the thought may have crossed your mind ‘would a website improve my business?’ The short answer is yes, as long as the website is designed and developed by an experienced professional. This article offers several compelling reasons why a small business in Windsor, or Southwestern Ontario, should invest time and money into a tax deductible website. 

Improve sales by commissioning a small business website in Windsor-Essex.

Consumers today expect credible businesses to have a website that offers them an opportunity to learn more about a company’s products and services at their leisure 24/7. Website marketing such as Search Engine Optimization (SEO) enables consumers to easily find your company’s website on Google or Bing. Over 70% of consumers research products and services online before making a purchase! Therefore it is more important than ever for a small business in Windsor, or Southwestern Ontario, to have a website that works on cell phones, tablets and desktop computers. 

The small business website is ideal for customer referrals and testimonials. The website can incorporate a sales funnel to capture visitors’ email addresses. It also collects website statistics that can be used to measure the Return On Investment (ROI) for promotions and marketing campaigns. The small business website is a hub for all online marketing and also works fantastically with offline promotions and giveaways. The website’s blog is a fundamental marketing tool that can effectively redirect consumers from the company’s social media platforms (Facebook, Twitter etc.) to it’s website, where they can browse and get converted into loyal customers. 

Reasons for commissioning a small business website in Windsor, Ontario

Save time and money by commissioning a small business website in Windsor-Essex.

The small business website saves time for business owners and customers. Lets say you are continuously wasting time answering the same questions about a product or service – why not simply direct a customer to the FAQs page on the company website? Add registration or signup forms to the website so that paperwork is completed online and not 10 minutes before/into the event. 

Enable customers to check availability or conveniently purchase tickets, products or services online through the company website. Customers that pay online get a paperless invoice and receipt while small business owners save on paper and postage costs. 

Whether you are a new or established small business in Windsor-Essex, or southwestern Ontario, having a responsive website that is professionally formatted and marketed should help increase your businesses bottom-line and save you time and money. 

If you are interested in starting a new small business website or updating an old website contact us today for a free small business website consultation.